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Do I Need Social Media

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I am asked all the time “David, Do I really need to be on all the social sites?” My answer is always Yes, if you want to be better known and get more leads. All the buzz around social media can give you a headache and downright frustrating experience. After all you are a business [...]

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Internet Advertising on the Rise

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Here is a very interesting article about how small businesses are spending their budgets for lead generation. Obviously leads are the lifeblood for any business and spending money to get them is one of the most profitable ventures for a business. It is quite easy to track and figure out your return on investment with [...]

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E mail Marketing is the Key

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Two of the major keys for a successful small business is to have great marketing and get repeat business from customers. Yet when I am intrigued over an ad or sale and go to a business very rarely does anyone get any of my personal information. How do they know I am a satisfied customer? [...]

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The Future is Mobile Web

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Just this weekend I traveled from Boston to Denver via car. It was during this trip that I really realized how important a company’s website was. When we were going to be in a city or just arrived we looked up destinations via the internet or mobile phone. Unless we wanted to waste time this [...]

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Small Business Control of the Web

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Recent statistics have shown that local buyers research their local purchase online first anywhere between 80% to 90% of the time. They do this for many reasons but most of it revolves around information gathering. What small businesses fail to realize is that they can control the information flow about their business. This is where [...]

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Basic Keyword Research

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The first step of SEO for a local website is the most important step and is the base for all you do. That step is keyword research and selection of keywords for your small business website. If done correctly you should only have to do this once maybe twice if you do a pay per [...]

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How to Handle a Bad Economy

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The more news I read the more I hear that small business is really hurting during this economic downturn. While I understand the anxiety that many business owners face, one must ask, what are you doing about it? Are you just complaining or are you taking new steps to drum up business. With less money [...]

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How to Cut Marketing Costs

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Time for a reality check. Our economy sucks right now! There I said it and quite frankly you probably already knew that. We haven’t seen times like this for at least 20 years but there is a big difference between then and now. It is this thing called the internet. You may have heard of [...]

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Location is important with Google

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Local SEO is becoming more important to local small businesses than ever before. The search engines are becoming more advanced and try to send local searchers and buyers to localized websites. As this trend continues, those small businesses that optimize for local search will have a step ahead of the rest. Hiring someone now who [...]

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Google and Relevant Search Results

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Here is a great article about how Google treats incoming links. There has been so much said about building links to quickly at your blog and how you will be “sandboxed”. In the world of social media and SEO this just doesn’t make sense. You can have a great article and have it go viral [...]

Posted In: Basic Seo Help