How to Cut Marketing Costs

Time for a reality check. Our economy sucks right now! There I said it and quite frankly you probably already knew that. We haven’t seen times like this for at least 20 years but there is a big difference between then and now. It is this thing called the internet. You may have heard of that also. The internet allows any company that needs to cut costs to do so through marketing. I know, now isn’t the time to cut marketing since it is companies that market during a recession that come out the best after it. But wait I didn’t say to cut marketing, I said to cut marketing’s cost. How do we do that?

First thing to do is make sure your website is up to snuff. Most savvy consumers are searching online to find the best places to shop locally. Your first impression to them is what the see on the internet. Will they be impressed or will they just skip you.

Then you need to make sure you are collecting e mail addresses of all your prospects and customers. You can inexpensively market them on a continual basis then. You do this by getting them to sign up at your store or on your website. All it takes is to give them something of value and they will allow you to market to them every week.

Next you must make sure you rank in the top of search engines for your pertinent keywords. Keywords are those types of services and products you sell locally. You need to be in the first three results for those items so that all consumers can find you.

You must also make sure to list your business on all local directories. These directories are used by shoppers to find stores and your information must be accurate. Make sure all phone numbers, addresses, websites are the same in every directory. This also adds trust to the shoppers and Google.

Be active in online communities. If you belong to the BBB or the chamber of commerce make sure you are active in the forums and websites of both. Be sure to get your name out there in all local forums so that people know and trust you. Your expertise is something that people would like to tap and will then become loyal to you.

There are some inexpensive ways to market your business online. By doing this you can cut some of your marketing costs but not your business. You will also prepare yourself for the future.

Location is important with Google

Local SEO is becoming more important to local small businesses than ever before. The search engines are becoming more advanced and try to send local searchers and buyers to localized websites. As this trend continues, those small businesses that optimize for local search will have a step ahead of the rest. Hiring someone now who can optimize your site for mobile marketing and local search will prepare you for the flood of searches that is coming. It will be harder to remove you from the top position as you have been there along time and were optimized first. I would highly recommend that you plan for local internet marketing now to take advantage of the wave to come. Start by reading this informative article and make a comment on my blog.

In recent months, Google has already begun placing a great deal more emphasis on location than it has in the past. For example, last month, the search engine added a new search option to its list, called “nearby.” This lets users filter their results based on either their default location or a custom one.

Google: Location a “Hugely Important” Signal | WebProNews

Tags: LocalSeo Help