The Future is Mobile Web

Just this weekend I traveled from Boston to Denver via car. It was during this trip that I really realized how important a company’s website was. When we were going to be in a city or just arrived we looked up destinations via the internet or mobile phone. Unless we wanted to waste time this was the best and fastest way to find what we were looking for. We also looked at the online ratings to see if they were good or bad. If you have a business that depends on people finding you, having your website mobile friendly is crucial.

Everyplace we stopped we didn’t know what was there or where to find restaurants, hotels, or any places of interest. The simplest way to find places was to look up via mobile phone the different places. Research has proven that most local shoppers research their information online before buying locally. Although the mobile phone is still a minority of online researching it is gaining a lot of steam.

“There has also been a doubling in usage of mobile shopping, according to PriceGrabber.com’s “Smartphone Shopping Behavior” survey. In April 2010, 35% of US Web-enabled mobile phone owners said they had participated in some form of mobile shopping in the past year, such as browsing or researching but not necessarily purchasing products.” emarketer.com June 3rd, 2010.

Now is the time to get your business prepared for the future of mobile shopping. This will be more and more important for you to get a leg up on the competition. After all everyone now has a mobile phone and many are now switching to web enabled phones. Don’t be saying in 3 years…. wish I had set up for the mobile phone search.