Google and Relevant Search Results

Here is a great article about how Google treats incoming links. There has been so much said about building links to quickly at your blog and how you will be “sandboxed”. In the world of social media and SEO this just doesn’t make sense. You can have a great article and have it go viral with thousands of links appearing. Google is not going to deindex you or drop your rankings with such a popular article. they would be doing a disservice to it’s readers if that were the case. What if that article or blog then didn’t receive any more links? Then Google will look at the velocity of links and if you get no more inbound links it may then drop you. I think the key is consistantly building links and not overduing it at first and stopping. It seems many think this is the way search results should work. What are your thoughts?

Google’s Need For Freshness Sours Search Results | WebProNews

Link velocity refers to the speed at which new links to a webpage are formed, and by this term we main gain some new and vital insight. Historically, great bursts of new links to a specific page has been considered a red flag, the quickest way to identify a spammer trying to manipulate the results by creating the appearance of user trust. This led to Google’s famous assaults on link farms and paid link directories.